For the first time in more than two years, more
Americans visited Yahoo's websites than Google's in
July.
According to comScore Inc's Internet traffic data for
the month, Yahoo Inc's websites saw 196.6 million
unique US visitors last month, while Google's sites had
192.3 million.
The last time Yahoo was ahead of Google was in May
2011, according to comScore.
That said, Yahoo is still far behind Google in making
money from the people who visit its websites. After
stripping out advertising commissions, Yahoo's
revenue came to $1.07 billion in the April-June
quarter. Google's, meanwhile, was $11.1 billion by the
same measure.
Research firm eMarketer estimates that Google will
generate $38.83 billion in worldwide digital advertising
revenue this year, more than any other company.
Facebook Inc is at No. 2 with an estimated $5.89
billion while Yahoo is No. 3 with $3.63 billion expected.
EMarketer's figures include mobile ads, which
comScore does not count in its Web visitor figures.
It's hard to say if July's figures are a blip or the start
of an upward trend for Yahoo. The company is in the
middle of a turnaround orchestrated by CEO Marissa
Mayer. Mayer, who recently clocked in a year at the
helm of the Internet company, has described her plan
for Yahoo as a "series of sprints" that will take several
years to finish.
