LOOKBOOK – PUMA GO ALL OUT FOR 2014

Showing no signs of slowing down for 2014, Puma have unveiled a new Lookbook for Autumn/Winter ’14. Taking a slightly different approach to the conventional methods, Puma have dissected their range, putting forward an extremely strong eclectic mix of heritage-rich designs all twisted with a contemporary touch. Packed with over 65 years of Formstripe history. Check out the breakdown below.

HERITAGE RUNNING
PUMA has put a modern twist on some iconic Trinomic silhouettes and three key styles make up the pack: the XS850 which has been re-issued in an array of OG colours in bright pops on original tooling with the famous splatter; the XT2 & XT1 Plus series is an exact replica of the 90s originals with suede and mesh make-up and integrated lacing and forefoot saddle enforced stability. The ever comfy R698fuses Trinomic cushioning with a chunky EVA outsole, a plumped up tongue and signature hexagonal graphics on the sole for a suitably bold stance.

TECH STYLE
The modern day take on the XT2 Plus Tech is packed with technical elements with extra forefoot cushioning and reflective speckled laces for high visibility. The Blaze Tech, fully harnessed with PUMA’s trademark material play of plush and plastic is ever elegant with a rugged leather construction whilst the Blaze Swift Tech, one of the most iconic styles, retains its heat bonded and microfibre suede overlays with a comfortable mesh and foam mix, with its conceptual heel design and lugged trail outsole. To complete the collection is the all leather Disc Swift Tech, with traction outsole and ‘swift’ heel.

TENNIS
For AW14, PUMA is re-entering the field with old time classics – not to play in, but to live in. The iconic GV Special Exotic originally created with Argentinian player Guillermo Vilas that matched his own winning style, has been given the animal treatment; whilst the slightly chunkier version of the PUMA Match the Court Star has been re-issued for the first time. Its soft leather upper is highlighted by classic gold foil branding, perforated Formstripe and a coloured midsole for an aged vintage look.

NATURAL CALM
This collection provides one of the most sophisticated updates with smooth nubuck textiles applied in earthy tones for a comforting look and feel. The use of subtly rich materials mean vintage sport silhouettes like the Trinomic XS850 & Disc Blaze are transformed into fresh icons.

WINTERISED
Foundations of this collection are based on running wild in the wilderness all bought to life through camouflage, evident in the Trinomic XS850 Camo and Disc Camo makeup, with ‘photo-real’ images of trees and wood printed textiles that are used as a repeat pattern for a disguised look. Weatherproof materials such as gore-tex linings used in the Trinomic XS850 GTX in seasonal colours make for an impenetrable sneaker offering.

HYPER NATURAL
The theme is a unique offering for women, which challenges the boundaries of sport and fashion. Apparel features functional fabrics with edgy detailing whilst Trinomic R698 & Disc’s have been refurbished with wild animal prints and opulent gold foil touches in a hyper natural colour palette for turning up the volume.

SPORTS CLASSICS
Although almost identical to Suede, the Basket took on an identity all of its own, serving as a popular winter option for PUMA Suede fans; the PUMA Basket rapidly moved its way up the style roster by opting for all over leather. PUMA Stepper- a mid-cut version and literal big brother to the Suede became a rare and sought-after classic within the sneaker community. In its many variations it offers ultimate quality in the materials used, and the classic silhouette offers timeless appeal as well as comfort, style and luxury.

CREDITS - SNEAKER FREAKER

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Ronnie Fieg x PUMA Disc Blaze Lite “Coat of Arms” Mint Preview

Joining forces once more with PUMA, Ronnie Fieg has released a preview of his Disc Blaze Lite “Coat of Arms” collaborative project in Mint. Following the recent preview a few days ago, this edition switches the salmon suede toe box out for mint detailing, and has been announced via Fieg’s Instagram to release January 16 via Kith Paris.

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PUMA x Sneaker Freaker Blaze of Glory Five Year Re-Issue Collection

Earlier this year, Sneaker Freaker made the shock announcement that its shark-flavored collaboration withPUMA would be re-releasing. That wasn’t it for the surprises though as this time, the collaboration will also include the Blaze of Glory LTWT silhouette — a lightweight version of the original Blaze of Glory OGsilhouette. Speaking of the OG, the original collaboration from 2007 marked the debut of the silhouette. Five years later and the Blaze of Glory OG has served as the canvas for several collaborations but it’s the original Sneaker Freaker collaboration that remains for many the pinnacle of what the silhouette has to offer. For the Re-Issue collection, the Blaze of Glory OG returns much the same as the original with just slight changes made to the sockliners. The Blaze of Glory LTWT is also featured in the same two “Great White” and “Black Beast” colorways. While the two LTWT models are a great addition to the collection, we’re suckers for the OG. All four models will be available globally at select top-tier accounts starting November 30. Be sure to move fast as it’s unlikely there will be any left on December 1.

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PUMA by Alexander McQueen 2013 Fall/Winter Joust III Mid "Sunflower"

While brands like Common Projects are busy designing
minimalist footwear – stripping away excess panels,
de-saturating colorways, and putting silhouettes on a
diet, PUMA and Alexander McQueen have sat behind
their presumably large drafting tables to devise an
alternative for the footwear game. This has recently
been unveiled in the newest release by the design duo,
the Joust III Mid “Sunflower” for Fall/Winter 2013. The
mid-top features beige giraffe contrasting brown snake
prints around the leather upper, and accented with
green suede. These features rest atop an opaque
rubber sole, lending a bit of balance to the wildlife-
inspired sneaker. Should this iteration of the Joust III
tickle your fancy for Fall/Winter 2013, the shoe is
available at Concepts now.

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